“
Most advertisers, and most agencies, would be so much better off if they didn’t pretend they understood “all the factors that contributed to” consumer psychology, and instead just focused on changing consumer behavior.
They spend zillions of dollars trying to affect consumer “attitudes” (which almost always prove unshakable) when they should be spending their time and money focused on changing consumer behavior.
What do people think? I don’t know and I don’t care.
What do they do? That I can see and that I can affect.
— Bob “ISTEN” Hoffman
