posted : Monday, February 1st, 2010

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posted : Friday, January 29th, 2010

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posted : Friday, January 29th, 2010

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Most advertisers, and most agencies, would be so much better off if they didn’t pretend they understood “all the factors that contributed to” consumer psychology, and instead just focused on changing consumer behavior.

They spend zillions of dollars trying to affect consumer “attitudes” (which almost always prove unshakable) when they should be spending their time and money focused on changing consumer behavior.

What do people think? I don’t know and I don’t care.

What do they do? That I can see and that I can affect.

— Bob “ISTEN” Hoffman

posted : Thursday, January 21st, 2010

tags :

“ there’s a whole lot of head-scratching these days about why the same company that will put up a hue and cry about spending $30,000 for a Facebook program will gladly (and rapidly) spend twice that amount to fly a TV commercial director and his entourage to Istanbul (first class) or reshoot 2 not-very-critical seconds of a 30 second TV commercial just to make sure the grass is the exact right shade of green.
— Alan Wolk

posted : Tuesday, January 19th, 2010

tags :

posted : Monday, January 18th, 2010

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posted : Thursday, January 14th, 2010

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“ It’s extremely difficult to repair the market. It’s a lot easier to find a market that will respect and pay for the work you can do.
— Seth bácsi

posted : Friday, January 8th, 2010

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posted : Thursday, January 7th, 2010

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posted : Friday, December 18th, 2009

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posted : Thursday, December 17th, 2009

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posted : Saturday, December 12th, 2009

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