posted : Sunday, May 23rd, 2010

tags :

posted : Friday, May 21st, 2010

tags : karma_blog_hu from_feed

In most fields, there’s an awful lot of work put into the last ten percent of quality.

Getting your golf score from 77 to 70 is far more difficult than getting it from 120 to 113 or even from 84 to 77.

Answering the phone on the first ring costs twice as much as letting it go into the queue.

Making pastries the way they do at a fancy restaurant is a lot more work than making brownies at home.

Laying out the design of a page or a flyer so it looks like a pro did it takes about ten times as much work as merely using the template Microsoft builds in for free, and the message is almost the same…

Except it’s not. Of course not. The message is not the same.

The last ten percent is the signal we look for, the way we communicate care and expertise and professionalism. If all you’re doing is the standard amount, all you’re going to get is the standard compensation. The hard part is the last ten percent, sure, or even the last one percent, but it’s the hard part because everyone is busy doing the easy part already.

The secret is to seek out the work that most people believe isn’t worth the effort. That’s what you get paid for.

— Seth bá.

posted : Thursday, May 20th, 2010

tags :

posted : Tuesday, May 18th, 2010

tags : karma_blog_hu from_feed

posted : Thursday, May 13th, 2010

tags : creative

posted : Wednesday, May 12th, 2010

tags : karma_blog_hu from_feed

marketingzsenik

marketingzsenik

posted : Sunday, May 9th, 2010

tags : marketing

Google Chrome reklám

posted : Friday, May 7th, 2010

tags : advertising

posted : Friday, April 30th, 2010

tags :

Toy Story 3-hoz készített álretró reklám

posted : Thursday, April 29th, 2010

tags : fake_vintage_ad

posted : Thursday, April 29th, 2010

tags : karma_blog_hu from_feed

“ Originality can be overrated, and I’d definitely rather have something excellent and mildly familiar than something shite and ragingly original.
— Ben Kay

posted : Monday, April 26th, 2010

tags :

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