posted : Wednesday, July 14th, 2010

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posted : Tuesday, July 13th, 2010

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posted : Tuesday, July 6th, 2010

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posted : Tuesday, June 29th, 2010

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posted : Saturday, June 19th, 2010

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posted : Wednesday, June 16th, 2010

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posted : Tuesday, June 15th, 2010

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rovarirtó - kreatív outdoor

posted : Thursday, June 10th, 2010

tags : advertising creative outdoor

Several years ago, a very sincere guy who ran a chain of donut shops came to see me. He wanted to do an advertising campaign.

“We’re different,” he explained. “We’re a commune. Everyone who works here owns an equal part. We work cooperatively. It’s a model for how businesses should be run. It’s a vision of the future. I think we should do an ad campaign about it. I think people will really respond.”

“How are your donuts?” I asked.

“They’re very good.” He said.

“Then forget the philosophy,” I said. “Nobody needs better philosophy. They need better donuts.”

posted : Tuesday, June 8th, 2010

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posted : Tuesday, June 8th, 2010

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I’ve long been fascinated by the common human illusion that ideas can be sorted into good and bad, when all experience shows this not to be the case. We could play the game all day long where I describe a simply terrible idea and then tell you about the people who got rich implementing it just right. Let’s try a few…

How about a comic strip that is literally a bunch of stick figures? It will be called XKCD and have no discernable characters. Done! It’s the most viewed comic on the Internet.

How about a movie about two gay cowboys? Done! Academy Award!

How about a comedic TV show about a Nazi concentration camp? Done! It was called Hogan’s Heroes and was a hit in its time.

How about a Broadway musical about a bunch of frickin’ cats? Done!

You’d be hard pressed to come up with an idea so bad that it couldn’t succeed with the right execution. And it would be even harder to imagine a great idea that couldn’t fail if the execution were left to morons.

Ideas are worthless. Execution is everything.

— Scott Adams

posted : Friday, June 4th, 2010

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posted : Wednesday, May 26th, 2010

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